Marketing / Broad Tg
Broad Target Audience
Define and manage your broad target audience profiles. This is the starting point for all marketing segmentation.
Audience Types
Manage your high-level audience categories.
| Name | Description | Weightage | Actions |
|---|---|---|---|
| Unit buyers | Individual customers purchasing for personal or single-unit use. | 40% | |
| Bulk buyers | Businesses or individuals purchasing in large quantities. | 30% | |
| Buyer influencers | Individuals who influence the purchasing decisions of others. | 15% | |
| Channel partners | Resellers, distributors, and affiliates who sell on our behalf. | 15% |